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About Us
Kids Land is a mobile application
designed for kids aged 4-7 years under the supervision of their parents, that would help them to be thinker and creative with much more fun and allow parents to follow their kids proress.
Discover
01
Design
04
Define
02
Prototype
05
Ideate
03
Deliver
06
Design Process
Competitive Analysis
Advantages
Khan Academy Kids
Completely free and no ads—making it accessible for all families.
Khan Academy is a globally recognized name in online education, trusted by millions of learners, parents, and educators.
The app is developed with the help of education experts.
Covers multiple subjects.
Personalized Learning Paths.
Uses fun, interactive mini-games to teach reading.
Phonics + Handwriting Practice
Lessons adjust based on a child's skill level.
Uses AI-based tracking to provide a custom learning experience.
Includes read-along, interactive stories to build comprehension
It can be used without WiFi.
Duolingo ABC
Disadvantages
Prodigy Math Game
Makes math exciting—kids stay motivated because it feels like a game, not homework!
Helps struggling learners catch up while challenging advanced learners.
AI-Powered Learning
Fully Curriculum-Aligned (Trusted by Schools & Teachers)
Works Across Devices & Offline.
Developed by PBS Kids, a highly respected nonprofit focused on early childhood education.
Free & 100% Ad-Free Experience
Features iconic PBS Kids TV characters
Covers Many Subjects – Reading, math, science, creativity & more.
Works Offline.
Constantly Updated – New games added regularly.
Not for older kids – Best for ages 2-8, lacks advanced topics.
No progress tracking – Doesn’t adapt to a child’s learning pace.
Games are random, not step-by-step learning.
Limited parental controls
Some games require WiFi – Not fully offline-friendly.
Heavy Focus on Gaming Over Learning.
While the game keeps kids engaged, some may focus more on collecting pets and rewards rather than improving math skills.
Prodigy is strong in elementary and middle school math (Grades 1-8) but lacks advanced math concepts for high school students.
Limited Language Support.
Currently focuses only on English literacy.
It Lacks advanced Reading Levels.
Designed primarily for ages 3-8, focusing on basic reading skills.
Lacks detailed progress reports for parents or teachers.
No dashboard to track specific skills or weaknesses.
Focuses on children ages 2-8.
Lacks content for older kids (8+) who need more advanced topics.
Covers basic math.
No coding lessons, which are becoming essential for kids today.
There is no live tutoring.
No collaborative features like group projects, discussion boards.
PBS Kids Games
Research Goal
Problem Statement: Educational apps often lack intuitive interfaces for young children and fail to engage them meaningfully. Parents also struggle to find apps that are both safe and genuinely educational.
Who Are Your Users?: Children (ages 3–8) with varied learning styles (visual, auditory, hands-on), Parents and Teachers.
What You Know So Far: Kids engage more with clear visuals, sounds, and rewards. Confusing menus frustrate them and their parents. Parents also want to track progress and avoid ads.
What You Need to Find Out: What helps kids use and enjoy the app on their own. What makes parents trust and value the app.
How This Research Will Help: Informs age-appropriate, intuitive navigation and interaction. Helps design engaging, self-guided experiences for kids. Guides development of features that support trust, safety, and educational value for parents.
Insights
Interviews + Surveys
1st interview
Need parent help to operate technology.
confident about the content.
usually uses Youtube for entertainment purpose.
learn visually better.
child has a fixed routine for learning.
concerns high screen time
Uses during Homework
learn visually
loose routine for study
Uses during homework or study time
play only games
factors that affect continuous use of the app is child get bored.
not confident about the content online.
doesn’t use any educational app
doesn’t use any educational app
learn visually
doesn’t have flexible time to study
learn from school
doesn’t have flexible time to study
hard to navigate the learning app
doesn’t trust the content
Unclear if they’re actually learning
High screen time is a recurring concern
App deletion are boredom, poor navigation, ads/paywalls, and content concerns
Set routine in younger kid but flexible in older age
asking questions, explaining contentgives confidence to parent
Progress tracking is a valued feature
like to learn through activity
parent want to track the progress of the child
have doubt regarding content
Apps Are Discovered Through teacher suggestions, friend recommendations
adds irritate the child leading them to loose interests.
Parents are quick to drop apps that their child doesn’t enjoy
question ask by kid if they learn something
tracking child learning progress can help them to understand their child learning progress
question ask by kid if they learn something
ad-free safety is important.
He doesn’t trust the online platform
Ask for subscription for better experience
High screen time
Lack of Interaction with real-world
safety or content concerns
High screen time
interested only when learning is engaged in a fun way
if the app isn’t fun, kids won’t engage, and parents won’t see value.
if they can’t see any learning progress, they won’t believe it’s happening
parents expect apps to promote active thinking and interaction.
interested only when learning is engaged in a fun way
Include prompts, feedback, or questions to encourage kids to explain or reflect on what they learned.
add progress tracking features
Introduce content that updates or evolves daily
create habit loops.
add a feature where parent can ask about their kid learning
Provide Ad-Free Learning Mode
Provide weekly summaries
tracking learning progress should be there in the feature
add progress tracking features
trusted content should be there
Introduce content that updates or evolves daily
create habit loops.
add a feature where parent can ask about their kid learning
Provide Ad-Free Learning Mode
Partner with educators
add a feature where parent can ask about their kid learning
create habit loops.
trusted content should be there
Include prompts, feedback, or questions to encourage kids to explain or reflect on what they learned.
2nd Interview
3rd interview
Survey Responses
Facts
Insights
Opportunities
User Persona
Sidra Khan
Sidra, a preschool-aged child,
engages with 2–3 minute
educational videos or apps
during regular household chores.
To learn early vocabulary like colors, animals, fruits alphabet etc with fun activity.
parent can track progress of their kid learning through progress tracking feature available in parent dashboard.
keep kid engaged with a trusted content.
Goals
To learn early vocabulary like colors, animals, fruits alphabet etc with fun activity.
parent can track progress of their kid learning through progress tracking feature available in parent dashboard.
keep kid engaged with a trusted content.
Ad‑Free Environment and assurance that he won’t get into any inappropriate content or make unintended purchases.
As he is too young to read so the dashboard should be extremely simple with large icons.
kids favorite cartoon or anime character motivate them to use any app.
rewards after completing any activity motivate them to use any app.
There should be sound of any character to correct them while they using an app.
Unclear navigation irritates kids.
no long video or activity for kids. so that they should have less screen time.
add or payment option distract them.
Goals
Needs and expectations
Motivations
Pain points and frustrations
Persona 2
Bushra Khan
Bushra Khan is in 2nd grade. Her parents maintain a strict daily schedule after school, she does her homework for 20 minutes in the evening, then 15 minutes of screen-time.
Goals
like to track progress on her parent dashboard.
want to earn points and score through educational game.
more concept should be there.
short lessons and then break or activity.
There should be suggested follow‑up activities in dashboard
They should learn wirh process.
chart which shows top students motivate them to learn..
different rewards motivate them.
educational games motivate them
Gets bored if lessons run longer.
Parents gets worried if the content seem inaccurate.
dashboard should be clear, no complications should be there
Goals
Needs and expectations
Motivations
Pain points and frustrations
Persona 2
Mojahid Hussain
Mojahid, grade 6 student completes his homework, assignments of school. Then use phone for watching some educational videos or play game. no fixed routine for screen-time.
Goals
Deepen understanding of tricky topics (fractions, grammar)
Explore new subjects at her own pace
do some activity regarding their academic subjects to understand it better.
choose topic according to their interests or skip if have no interest.
quiz or game or activity can help them learn and revise the lesson in a great way.
expected to earn many rewards.
Challenge or competition with fellow learners
Badges or rewards
can upgrade app according to their learning progess
Quick to delete apps that feel “boring” or too repetitive.
Concerned about high screen‑time from parents
Distracted by social media or games on the same device
Goals
Needs and expectations
Motivations
Pain points and frustrations
User Journey
User actions
Listens from teacher or freinds
Think about the interested topic.
find recommendation from trusted online teachers.
Find something exciting to explore.
Learn Something new
He doesn't have idea where should he start from.
When he finds the app too much academic then his interest for learning drops
Lack of exciting learning topics
A trial version before paid subscription.
Use games, characters, or mini-missions to present learning in a playful way
Create interfaces and experiences that feel playful. so They got keen to explore the app.
Searches app store or YouTube.
Ask Parents and teachers about the app.
check ratings if the app is fun or boring.
Taps on anything that looks fun or colorful, without a learning goal in mind.
She taps on whatever the app or platform recommends next.
If content feels too instructional, she exits.
taps, drags, answers questions, or solves challenges.
Shows curiosity by talking about what she’s learning.
When truly engaged, she can stay on one task or topic for 15–30 minutes or more.
Start quickly and easily learning.
Discover content that matches her interests.
Find something fun and educational that matches her interest.
Have fun while learning.
Curious to learn something interesting.
She wants content that keeps her attention.
She wants content that keeps her smiling, curious, or challenged — not bored or confused.
Get positive feedback.
Wants to show what she learned.
Sometimes parent control slow down learning pace.
So many options are available. hard to find the fun and interesting one.
Payment option loosing interest of learner.
Lack of learning focus.
Interruptions from ads or paywalls
Gets distracted easily
Too much text or slow pacing.
No feedback or unclear rewards.
Repetitive or dull content Makes her to delete the app
organize content by topics (e.g., space, animals, art) so she can quickly find what she loves.
Let the child test a small part of the app
Use fun, colorful icons, characters to attract the child.
Recommend next steps based on her interests or completed topics to guide exploration.
Add badges, points.
Filter and organize content clearly.
Stars, badges, animations, and characters make her feel recognized and motivated.
Adaptive levels that get harder as she improves keep her engaged and proud.
Track progress simply
Goals & experiences
Pain points
Opportunities
Curiosity & Interest
Searching for Educational Content
Exploring Unstructured Resources
Learning & Engagement
Information Architecture
Choose your
CHARACTER
NEXT
Choose your
GOAL
NEXT
Simple
5 min/day
Normal
10 min/day
Hard
15 min/day
Intensive
20 min/day
You can always
change your goal
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